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In the intricate tapestry of wedding planning, where technology has woven its threads into registries, ring designs, and vendor organization, Poppy has emerged as a disruptor, focusing on the blossoming world of wedding flowers. Poppy’s Founder and CEO Cameron Hardesty recently secured a significant victory for the company with a $6.5 million Series A funding round, demonstrating Poppy’s commitment to redefining the $5 billion wedding flower industry.
Cameron Hardesty, who brings executive merchandising experience from UrbanStems and training under the chief floral designer of The White House, founded Poppy to provide couples with a personalized and transparent process for selecting wedding flowers. With dual bases in Charlottesville, Virginia, and San Francisco, Poppy is not just a digital sourcing platform; it’s a network that unites floral designers, family farms in Latin America, and an in-house team of floral consultants, coordinators, and designers.